Homejoy Business Woes

// Published December 29, 2015 by User1

Homejoy was a new startup with high aspirations. The startup even hired David Hasslehoff to star in commercials that represented the company. Unfortunately, the business did not fair well with other competitors in the market. They also were hit with a number of legal problems that caused their operation to shut down. Clearly, the home cleaning and repair business is tougher than they imagined. They faced strong competition with Handy. Handy was one of the first companies to offer an app that allowed the user to book home cleaning and repair services.

The San Francisco startup recently filed for Chapter 11 Bankruptcy in a San Jose court. The owners of the company are siblings, Adora and Aaron Cheung. They started the company back in 2013. Some might wonder what led to the fatal blow that ended the company. According to reports, the owners were simply unprepared for the number of lawsuits that hit their startup. Still, other operations are discovering that the field is wide open. People are searching for this type of mobile applications to make life simpler.

Handy is a startup that originated the idea for a mobile application that allowed users to book cleaning services or repair services. The company was also the main competitor for Homejoy. The company was formally called Handbook and was founded by Oisin Hanrahan back in 2012. At that time, he was a business school student at Harvard. Hanrahan felt that there was a strong need for a way to connect with professional people that cleaned homes and did repair work. Thus, the idea for the mobile applications came to light.

Handy makes it very easy for people to find jobs through their mobile application. They are considered independent contractors. However, they are required to fill out an application before acceptance. Once accepted, applicants are able to earn about $22 and up per hour. They have a very flexible schedule and are able to work the hours they prefer. Handy directly deposits the independent contractors payment into their bank account, when the job is completed. The Handy app is the best way for independent contractors and individuals requiring their services to meet.

This article recapped: http://blogs.wsj.com/bankruptcy/2015/12/17/home-services-startup-homejoy-files-for-bankruptcy/


  1. Penelope Todd
    January 18, 2018 @ 12:28 pm

    It would surprise you the level entrepreneurs has taking their businesses to, even to an extent of introducing an application that service their clients properly, amazing. I think using ninjaessays review would give us more insight on this new Handy application that is trending in the cleaning industry. Customers can now access their services through the mobile application and that is technology speaking. We are sure heading somewhere.

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