Don Ressler Fab CEO and Founder Of JustFab and Fabletics Fashion Brands
There is so much “fabulosity” when it comes to businessman Don Ressler, so allow us a few moments to explain his success with e-fashion-commerce.
Think of the JustFab company as a big umbrella, founded in 2010 by Mr. Don Ressler and his business partner Adam Goldenberg. The brand is based on their concept of an online subscription fashion retailer that carries tons of shoes, handbags, denim and jewelry. JustFab offers a personalized shopping experience for every individual female buyer and is based on these looks: Trendsetter, Femme Nouveau, Bombshell, Modern Classic and Girl-Next-Door.
There are also great off-shoot brands that developed from JustFab, thanks to Don Ressler. Don Ressler and Adam Goldenberg also established under the big umbrella brands like Fabletics with their other famous co-founder, Kate Hudson, featuring on-trend active wear and accessories, FL2 (men’s high performance gear) and FabKids. These brands also unite around a subscription concept.
Don Ressler has seen how tech savvy shoppers are quickly transforming the retail market, and he was smart enough to get in on the developments. These days, many people enjoy shopping online for the convenience, large variety to peruse, the latest new trends, the quickness it provides in seeing and purchasing and the perks and discounts that often follow shopping website members.
With that idea in mind, JustFab’s customers pay $39.95 a month for the brand to design a personal boutique of items tailored to their taste. Shoppers may log in and use the fee to purchase one item, buy more for $39.95 each or ask to skip the month and not be charged. The retailer features free shipping and free exchanges on every purchase.
The online experience has worked well for Don and Adam Goldenberg, because some 4 million VIP members are circling the globe.
The Fabletics label with Kate Hudson has exploded into a major success, with Don Ressler and Adam Goldenberg happy to announce a Fabletics expansion. The businessmen told Forbes magazine that in the next three to five years, they plan on building 75 to 100 new Fabletics retail stores across the country.
At the moment, the pair have seven Fabletics test stores around the country that shoppers enjoy visiting. They get to see their favorite active wear and try it on in person, which shows that a real retail store still has merit, even though e-commerce has become the way of the future for buying fashion.