Lori Senecal: Paving The Way For New Leaders
Every good thing has to come to an end, and in the latter part of this year, Lori Senecal is expected to go down from her post as the global chief executive officer of CP+B. She became the company’s chief executive officer in 2015, which was just a new role at CP+B back then. Being a chief executive officer is not new for Lori Senecal, as she held a similar position at MDC Partners Network, prior to joining CP+B. She is described to be the perfect person for the job, as she helped CP+B to become the leading global advertising agency that is competitive and flexible enough to be regarded as reputable and reliable. One of her greatest achievement with the company was when they landed a contract with American Airlines, who was working previously with a competitor for 25 years. Check out LinkedIn to know more.
As she is schedule to go down as the company’s CEO, Lori Senecal is using her time to develop the next generation leadership team. She, along with her colleagues, is making careful decisions as to how they would choose the company’s new chief executive offier. They wanted someone who would continue making CP+B a leader in the industry. As of the moment, one candidate shines above the rest – Danielle Aldrich, who was recently promoted as the president of CP+B West. Lori Senecal believes that as she leaves the post, the younger ones who would replace her would put the company in good hands. More details can be found on Salary.
Lori Senecal is recognized for her vigorous personality and profound knowledge in advertising and marketing. She is also a pioneer in developing new methods of advertising, and specializes in fresh and original solutions that could solve business issues and challenges. Her credibility and reputation in the field of advertising helped her become the global chief executive officer of Crispin Porter + Bogusky, or CP+B for short. She is not afraid to step out of her comfort zone and try new things, which is considered to be a factor on her success. She has helped the company reach new heights, and delivered rapid growth while at the same time turning the company’s vision to go global a reality. Lorie Senecal graduated from McGill University, and through her expertise in advertising, major brands such as Coca-Cola and Xbox managed to develop successful advertising campaigns. You can watch her on Youtube and follow her on Twitter.