Advertising in Brazil with José Henrique Borghi of Mullen Lowe Agency
Advertising is a big industry in Brazil. This is due to the huge population of Brazil as well as a large number of businesses that operate there. The huge population in Brazil has attracted some of the biggest multinationals to the country. Companies such as Honda, Mitsubishi, America Express, Unilever, and others have all opened offices in Brazil. One thing that is common with all of these is that they engage in massive advertising of their brands. The good thing is that these companies hire the services of advertising firms that operate in Brazil and more information click here.
One prominent personality in advertising is José Henrique Borghi. José Henrique Borghi is the original founder of Mullen Lowe advertising agency. He is an accomplished expert in this field and his services are normally sought after by large multinationals all over Brazil and the globe at large. José Henrique Borghi is known for creating ads that customers of these brands relate to. Remember, advertising is not about creating animations or just recording some videos, it more complex than that. You must touch the feelings and hearts of the people with the message contained or meant to be passed by the ad. Failure to relate with the customers means that’s a failed marketing approach, which should not be the case for any business and Jose on Facebook.
José Henrique Borghi is a darling of many companies due to his ability to generate creative content for them. He has helped companies such as General Motors, Google, JetBlue, Western Union, Mattel, Hyatt and Royal Caribbean come up with captivating adverts. José Henrique Borghi started his career in 1989. He has worked for Leo Burnett Agency as the vice president and later as the president. Together with Erh Ray, they formed the Creative Intelligence Agency. This was to be the beginning of what we now know as Mullen Lowe Agency and learn more about Borghi.