BBC Discusses Impact of Counter Culture on Fashion Trends
The BBC recently published an article that discussed the impact of the 1960s counter culture on the fashion trends of the 70s, as well as modern fashion trends. According to BBC correspondents, the counter culture movement actually had a massive impact on the establishment of jeans as an acceptable fashion choice for nearly every gender, age, and size represented in the American public. The story of the nation’s and in fact, the world’s, love affair with denim jeans is as unique, culturally relevant, and versatile as the jeans themselves. The BBC article covered the history of the fashion trend from its early roots as a part of counter culture to its mainstream and global effect on modern fashion and day to day life.
Jeans were initially developed by a clothing manufacturer for factory and mill workers in the American west. These clothing items were seen as a comfortable and breathable material that workers could finish 18 hour shifts in without becoming restricted or tearing the fabric. After the jeans were worn for a lengthy number of years by laborers and the average American workers, they naturally became a symbol for hard work, endurance, and toughness. Soon, jeans began to appear in Hollywood Westerns and became synonymous with “bad boy” behavior or street styles. Still, jeans had not caught the attention of mainstream fashion houses.
The BBC article implies that the revolutionary counter culture movement that was first established in the early 1960s helped to facilitate the expansion of jeans into mainstream America. This movement reinforced American independence and the ability of modern people to live life in new and interesting ways. This thought process helped mainstream America decide to wear and demand more jeans in the time period where jeans where not seen as socially acceptable outside of the work place. By the end of the 1970s, denim jeans became extremely popular in the United States and abroad. The end of the 1980s saw the establishment of denim jeans as a representation of individualism and freedom.